LE PROJET
Classeos | Formations en alternance
Identité visuelle - Brand Identity & Logo Design
Classeos est un centre de formation en présentiel, localisé à Paris. L'école s'adresse à deux types de publics différents : les élèves dans la continuité de leurs études et les personnes ayant déjà acquis une expérience professionnelle, désirant se reconvertir. L'identité visuelle a été pensée pour correspondre à ces deux publics et leurs ambitions : une marque visuellement attrayante et chaleureuse, reflétant les valeurs pédagogiques de Classeos, tout en conservant un côté rassurant pour instaurer une relation de confiance avec les élèves.
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Classeos is a school that offers a wide range of training and courses, as well as professional retraining for both students and experienced people.
In 2023 I was commissioned to design the logo and a complete brand identity based on the brand's core values : caring, listening and teaching. The objective was to create a visual identity that appeal to both targets, providing a friendly, yet reliable teaching experience to build trust with the students.
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Classeos is a school that offers a wide range of training and courses, as well as professional retraining for both students and experienced people.
In 2023 I was commissioned to design the logo and a complete brand identity based on the brand's core values : caring, listening and teaching. The objective was to create a visual identity that appeal to both targets, providing a friendly, yet reliable teaching experience to build trust with the students.
