I developed the brand identity and designed ads for a small life-coaching business called The Change Circle. I worked with the lead coach to expand his marketing on social media platforms to pursue more clients. I created the logo, color palette for the website and a look and feel across social media. I conducted research on trends, successful inspiration, and competitor content to guide new content creation. And I generated diverse content for monthly posts, mostly video content, in the sphere of life-coaching, breath work, mindfulness and motivation.