Brand development for OFF REGISTER: Santa Barbara Art Book & Print Fair. This is an annual art book and print fair event featuring books, zines, screen-printed posters and shirts as well as Riso printed materials. Riso colors were used in the color palette selection for this project because of this. The main logo centers around the "O" in "Off". A perfect circle creates the "O" and when cutting the circle in half or in quarters the other letters can be formed. A square element is combined with the curves and the words are stacked in a playful way. A second alternate logo is formed with the circle "O" and the quarter circle "R" creating the initials of the event, providing a linear, simplified logo version. It is designed so that any image can be placed within the shapes to feature varying artworks from participants.
