Idea
Create a logo and establish a corporate identity for a diverse auditing firm based in Minsk and established in 2005. The logo should be impactful, distinctive, and convey a sense of trustworthiness, advancement, and achievement.
Solution
The emblem features a sleek line reminiscent of a paper clip, symbolizing unity, order, and trustworthiness. This line transforms into an eight and creates the infinity symbol, reflecting a perpetual cycle, progress, and boundless potential. The checkmark denotes approval and success, while the arrow signifies forward movement, advancement, and orientation.
Color scheme
The logo's color scheme includes black and various shades of blue. Black represents the company's seriousness and professionalism. The transition from blue to dark blue in the symbol creates a sense of harmony, symbolizing constancy, stability, and indestructibility.
