WILD PRAIRIE
DESIGN BRIEF
The objective of this project was to create a digital marketing case study for Wild Prairie. The case study includes an email marketing campaign, a desktop and mobile website, and social media content curation. Wild Prairie Pet Care is a company that provides food and treats for pets. The purpose of this business is to provide high-quality pet food made with natural and ethically sourced ingredients. The primary logo features the brand name "Wild Prairie" with a custom logotype made from scratch. The brand identity consists of three main colors: red, yellow, and white. Additionally, the brand uses red and yellow to create a gradient. One of the main aspects of the company's values is providing humane and sustainable ingredients for pet owners. On the packaging of the product line, information such as "ethically raised and sourced" and "grass-fed" is included on each product. The main and most consistent element on each bag is the brand logo, which is the largest and most emphasized feature.
