GrowUp is a website, information resource and campaign to encourage urban farming, self-reliance and sustainable energy usage in Dublin. GrowUp does this through tips and advice on growing your own food and using energy more efficiently. GrowUp is a responsive website designed to encourage people to engage with urban farming in a resourceful way.

The modular web grid is comprised of various greens, and secondary blues. Photography is integral to GrowUp. As part of the modular grid system, many photographs are cropped as textures of plants and vegetables. GrowUp also publish booklets, filled with information about growing your own food in the city, energy usage and sustainable city living.