The Blue Sword brand has three sub brands: Kanglebao, Kekedao, and Heike, targeting different consumer groups. The difficulty of this project lies in the need for strong serialized visual presentation of the three major brands. At the same time, we need to cater to the consumer aesthetics and attract customers of various brands. We have made bold creative designs, adopting a youthful and flat design, with simple super symbols forming strong and clear instructions, which influence consumer cognitive habits.