NIO EC7
Launch Assets
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Launched in 2022, the EC7 is NIO's most sophisticated and elegant SUV. It's a Coupe SUV tailor made for the high flying aspirational users. The perfect mix of Aesthetics and Performance.
I was lucky to lead the development of the launch film, animations, still photography, VIS graphic design and overall creative direction with the help of incredibly talented (and resilient!) global vendors.
Launch film shot in sunny Miami with the help of our friends at Interstate.
The campaign imagery have been created with a blend of photography and CGI by the talented friends at INK.
The studio stills and animations were developed in Full CGI with the incredible folks at The Scope.
And my favorite part of this project, a beautiful tech animation created with our friends at Brickland. A full CGI film that truly shows the benefit the user gets behind the tech.
Besides all the CG and art direction that goes into developing assets for a car launch, the most fun part is when it all comes together in a cohesive visual identity. Each car had its own VIS, informed by the same creative idea behind the assets, resulting in a holistic and strong identity.
VIS
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