Clínica Pequeninos Brand Identity
Year & Location
2023, Rio de Janeiro, Brazil.
2023, Rio de Janeiro, Brazil.
Assignment
Brand Strategy, Visual Identity, Logo Design, and More
Brand Strategy, Visual Identity, Logo Design, and More
The visual identity of the pediatric clinic "Pequeninos" has been carefully crafted to convey a sense of tranquility, warmth, and care. The brand's symbol, which is also the initial letter "P," was designed to incorporate elements that reflect the clinic's purpose and atmosphere.
The symbol is a clever fusion of a smile, a stethoscope, and the representation of a heart. Its curvilinear and friendly shape evokes the image of a smile, symbolizing the joy and vitality of children. At the same time, the presence of the stethoscope suggests medical expertise and a commitment to health, while the heart symbolizes loving care and dedication to the young patients.
The choice of colors plays a key role in conveying the desired message. The shades of aqua green, were selected for their association with tranquility, serenity, and balance. These tones reflect the clinic's primary focus on promoting health and well-being in children.
On the other hand, the shades of pink, in variations, were chosen based on their connotation with youthfulness, as described by Eva Heller. "These pink hues capture the delicacy, innocence, and vitality of children", reinforcing the welcoming and affectionate atmosphere of the clinic.
The variations in shades of these primary colors serve as secondary colors, providing flexibility and visual diversity within the brand's identity. Together, the harmonious combination of visual elements and colors creates a distinctive and memorable visual identity for the "Pequeninos" pediatric clinic, conveying a message of care, professionalism, and comfort to its patients and their families.
