HONOR Latam | eXtraordinary Power

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eXtraordinary power

The ad campaign was developed for 16 countries.

HONOR Global has announced the launch of the X Series (X8b & X7b), which serves as the entry into the premium category, with mobile phones focused on consumers and content creators. The challenge in Latin America would be to target communication towards young people who aspire for more and who live connected 24/7, while enjoying life to the fullest. This represents a true game changer and a milestone for the Chinese company.

To demonstrate this commitment to Gen Z, we transformed communication into real and fresh content, bringing together different young individuals from various regions to create a campaign portraying the daily lives of "the young influencers", thus showcasing their true versatility and revealing their unique perspective on life or themselves. This demonstrates that within each individual lies the true eXtraordinary power of authenticity.

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Film - Director's Cut

Film - Product KSP

Outdoor

Social Media

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HONOR Latam & México

Digital and Creative Marketing Lead: Jesús Quintero

Content & Influencer Manager: Paulina Villanueva

Sr. Design Lead: Daniel López

 VP Service - Latam: Nadia Calderas
Executive Creative Director - Latam: Andrés Gutiérrez

Creative Director: Alejandro Galván

Associate Creative Director: Iván García
Copywriter: Jorge Bautista - Matías Puertas
Graphic Designer: Sol Seoane - Rocío Reale 

Business Manager: Jessica Toscano

Account Executive: Mariel Correa

Chamak Entertainment - Gekolor Studios

Director Film: Kenneth Müller

 Director of Photography & VFX: Franz Álvarez

Assistant Director: Marian Gutiérrez
Set Art a& Design: María Andrea Brolo - Otto Brolo
Motion & Visual Effects: Leo Marroquin - Dieter Álvarez
Audio Studio: Sebastián Vidal - Robbie Almengor

Edtion & Finish: Jesse González

Set Photography: Fausto Müller

Ex. Production: María Andree Castillo - Mario Izaguirre

Tramoya: Rafa Tres

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Thanks for watching

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