Aurora Skincare - Brand Identity Design

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Project Overview

We're human. We're flawed, we make mistakes, we hurt. And that's okay.

I created this brand identity design project with one goal in mind, that is to empower people to embrace the beauty of imperfection. Because just as the earth's landscapes are shaped by time, weather, and unforeseen events, so too are our own experiences and journeys. Each line, blemish, and imperfection tells a story — a testament to a life lived fully and authentically.

We don't need to hide anything via makeup or any other ways.

We just need to heal and grow.

If nature proudly displays its imperfections,

why are we so afraid to?

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In a world filled with hurt and unattainable beauty standards, it's admirable when someone chooses to be kind instead of hateful, and authentic instead of hiding their true self.

Let's celebrate the beauty within.

Because that's all that matters.

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