Vidas Creativas

Vidas Creativas is an educational project by LABASAD, online school in design, photography, and creativity. Alongside them, we created Creative Lives, a series of

meetings with prominent professionals in creativity to empower an entire new generation of artists and designers.

LABASAD aimed to consolidate its relevance as an online school to strengthen its commitment to the global creative community. We worked closely with their entire team to devise content that added value to their audience and served as educational supplements to

the school’s curriculum.

We decided to create Vidas Creativas, a brand from LABASAD that offers a series of encounters with prominent professionals from the creative industries. From these meetings, experiences and advice emerge, serving as inspiration and guidance for new generations of creators.

The naming Vidas Creativas emphasizes the innate ability we have to adapt to changing environments and find new solutions. We use the plural of the name to reinforce belonging to a community. Visually, we chose to create a series of organic shapes that interact with each other,

in constant flow.

We developed a flexible visual system that accommodates various compositional and narrative variables. This way, the visual identity can easily adapt to the changing communication demands, adjusting

its message to different channels, formats, and visual languages.

Interviews are recorded in a studio with careful audiovisual production. The encounters are shared with the school’s audience through LABASAD’s YouTube and Spotify channels. Small excerpts from the meetings are also created and shared across various social media

platforms of the school.

We strive to create an online experience as captivating as in-person meetings, generating an intuitive and organized digital environment. Through the website and social media, the school’s audience can easily access all generated content.