SK broadband Brand Art Wall
The representative brands T(communication) and B(internet/media) were renewed, as the corporate vision changed from a company engaged in the telecommunications/internet/media business to an 'AI Media Company’. However, there was a lack of brand experience for internal members to experience the newly declared corporate vision and renewed brand design. We required for a measure to effectively let our members experience the change of our brand. We would like to naturally blend into our members' daily lives and leave
a positive impression with a sensory experience rather than spreading it unilaterally. So, we determined to create a brand art wall to express the corporate vision, brand logo, and brand core values and installed it in the main space in the office building where colleagues can meet and gather.
