Mr Coconut: Fresh Evolution
Mr. Coconut is a Singaporean brand that specialises in delicious coconut drinks.
This logo and cup label redesign project aims to maintain the brand's playful charm while elevating its image to resonate with a broader audience and signal its evolution into a legitimate player in the industry.
1. Logo redesign
(From left to right) Current logo; Redesigned logo
Building upon the existing color palette of white, green, blue, the new logo maintains continuity with the brand's established identity. The "Drink Fresh" catchphrase is replaced with the establishment year of the company. This change serves to reinforce the brand's longevity and credibility, establishing a deeper connection with consumers.
The black outline of the mascot is changed to dark green for a cleaner aesthetic. A subtle shadow effect is introduced to add dimensionality to the mascot.
The original font is replaced by a more uniform hand-drawn font to ensure consistency and legibility across all communications, while maintaining a sense of whimsy and personality.
The new logo serves as a visual testament to the brand's growth and evolution while maintaining its core identity and values.
2. Cup label redesigned
(From left to right) Current cup label; Redesigned cup label mockup
The current drink design, characterized by its haphazard layout and multiple Singlish quotes, is replaced by a purposeful layout with a cleaner composition. To create a cohesive and streamlined look, the same typography and layout as the redesigned brand logo are used.
