欧舒丹L'OCCITANE香氛护手霜项目

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Client：欧舒丹L'OCCITANE

Date：2023

Project Category：Fragrant hand cream

Design Agency：献场TO PRESENT 设计工作室

欧舒丹，作为享有国际盛誉的护肤品牌，一直致力于为消费者提供天然、高效且充满艺术美感的护肤产品。为了进一步提升欧舒丹香氛护手霜的市场竞争力，我们特别设计了一款全新的产品包装。这一包装设计不仅体现了欧舒丹的品牌特色，还为消费者带来了更加优雅、高端的购物体验。本款香氛护手霜包装以“自然、简约、高雅”为设计理念，力求将欧舒丹的品牌精神与产品特性完美融合。我们运用简约的线条和优雅的色调，营造出一种清新、自然的感觉，使消费者一眼就能感受到产品的独特魅力。

L'Occitane, an internationally renowned skincare brand, has always been committed to providing consumers with natural, effective, and artistically beautiful skincare products. To further enhance the market competitiveness of L'Occitane's fragrant hand cream, we have specially designed a brand-new product packaging. This packaging design not only embodies the brand characteristics of L'Occitane but also brings consumers a more elegant and high-end shopping experience.

The packaging design of this fragrant hand cream is based on the concept of "nature, simplicity, and elegance," aiming to perfectly integrate the brand spirit of L'Occitane with the product features. We use simple lines and elegant colors to create a refreshing and natural feeling, allowing consumers to immediately feel the unique charm of the product.

“法国天然植物护肤保养品牌。”