Challenge:
Change the negative perception people have about the real estate field and its professionals.
Strategy:
Develop a young and friendly personality for the brand, more coloured and less institutional.
Modern means more humanity, no ties, aiming at helping people and letting them become more independent while buying and selling their houses.
Change the negative perception people have about the real estate field and its professionals.
Strategy:
Develop a young and friendly personality for the brand, more coloured and less institutional.
Modern means more humanity, no ties, aiming at helping people and letting them become more independent while buying and selling their houses.