Felipe Correia's profile

Casa Cruz - Rebranding



Casa Cruz will always be alive!
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It was a stationery store that originated in downtown Rio de Janeiro in 1893 and expanded to six other locations throughout the "Wonderful City". Unfortunately, its doors closed in 2017, but its facade remains at its original address to this day. This rebranding aims to keep alive the memories of many children and adults who frequented the iconic stationery store, which was a part of their lives and part of Rio's history.

Logo
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Its logo, that also remembers a fountain pen tip, was crafted to express an explosion of creativity, ideas or a splash of paint - elements surely present in the atmosphere of the store.















designed with practice purposes - does not represent a real service


Casa Cruz - Rebranding
Published:

Casa Cruz - Rebranding

A Casa Cruz foi uma papelaria que surgiu no Centro do Rio de Janeiro em 1893 e se espalhou em outras 6 unidades pela Cidade Maravilhosa. Infelizm Read More

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