Arena Barcade Brand Identity
Arena Barcade is a fictitious bar and arcade that was designed to be a local attraction for people in the community, as well as those traveling through the area. It was created to build a profitable business within the community, along with entertainment. It is for people who seek casual dining, drinking, watching sporting events, games and socializing in a friendly environment. The establishment targets people between the ages of 25 to 35 and has a visual tone that is cheerful, positive, and entertaining.
