As our consumer brains generate filters against the over-saturation and anonymity of virtual branding, offline events have never been as important as they are today. Companies who prioritize online advertising might

sometimes be missing out on the branding-potential and rewards of live events. And for the companies that do produce live events, the importance of effectively communicating the brand has dramatically increased.

That’s not accomplished by simply putting your company logo on an event invitation anymore. Engaging consumers takes more. An event needs to have a brand of its own that not only communicating the company’s

message and goals, but also the message and goals of the event itself. Events that stand-out on their own are more likely to gain the attention of your target audience.