We produced a product video of climbing shoes Veloce from SCARPA, an Italian outdoor shoe brand.
By combining the characteristics of climbing and Veloce, it expresses a spirit of persistence and challenge that does not give up through repetition of rising and falling. It also emphasized the lightness, speed, and flexibility of the Veloce with a refreshing sky blue tone and a fast tension of motion.
이탈리아 아웃도어 슈즈 브랜드 스카르파(SCARPA)의 클라이밍 슈즈 벨로체(Veloce) 제품 영상을 제작했습니다.
클라이밍과 벨로체의 특성을 결합해 상승과 하강의 반복을 통해 포기하지 않는 끈기와 도전정신을 표현했습니다.
또 청량한 하늘색 톤과 빠른 움직임의 긴장감으로 벨로체의 가벼움과 속도, 유연성을 강조했습니다.
Process + R&D
Modeling
Credit
Production : NOPI
Production : NOPI
Team Leader : Kim Chanju
Deputy Team Leader : Choi Lee
Art Director: Kim Jihyun
Shoes Model & Texture : Choi Lee
Animation : Kim Chanju
R&D : Kim Jihoon, Park Jihoon
Compositing : Shin Minseo
Compositing : Shin Minseo
Program
Cinema 4D / Redshift renderer / After Effects / Premiere Pro / Photoshop / Illustrator
Support
VDAS (Visual Design & Art School)
vdas.co.kr / info@vdas.co.kr
* This project is for personal use only and does not intend any kind of commercial use.
