Sunday Natural - E-Commerce Redesign Concept

•

ABOUT PROJECT

Sunday Natural is a German brand that was born in 2013 as a result of years of passion and research into health, healing and self-development. The company develops a variety of organic, herbal and healthy products. I conducted the redesign using the Dutch version of the company's website as an example, offering my ideas on how to optimize user interaction with the site while keeping the brand simple and concise.

The original version of the website - www.sunday.nl

HOME PAGE

Main changes:

1) Added a button to go to the store, on the first screen;
2) Roboto font has been added for the site, for easy reading;

3) "True Clean Label®" section, moved to the "Over Ons" page;

4) The benefits section is now more compact.

SHOP PAGE

Main changes:

1) The main store menu, which used to be a large catalog, has been redesigned into a site navigation menu;

2) For products, there are two catalogs, with the ability to search by product name or by its purpose, each catalog has its own menu, similar to the previous menu. For visual distinction of these catalogs, a dark theme is added. In my opinion, this solution is more convenient to manage and understandable for the first acquaintance with the site;

3) For the mobile version of the catalog, for each product category, added a convenient and clear slider, which minimizes the number of actions to go to the next product, as well as increases the speed of reading, due to the single-line arrangement of text.

CONTACT / INFORMATION PAGES

Main changes:

1) The icons on the "Contact" page have been replaced with icons that fit the style of the logo;

2) Added feedback form to the "Contact" page, previously it was necessary to go to a separate page;

3) Also, answers to popular questions can now be viewed directly on the "Contact" page, since the answers are short, there is no need to make separate pages;

4) The text for the information pages has been divided into 2 columns to improve reading and make it quicker to find the necessary information.