Subject: Brand Management
Project: Thorakao Brand Extension Strategy
Team members: My Tra, Quang Huy, Anh Khoi, Trung Hau
Joining the subject of Brand Management, one of the core subjects in the Marketing major, we are assigned to develop a brand extension strategy through a new product launch campaign. Being the person who is mainly in charge of product package design, and also other communication materials and communication planning, I have researched and proposed the new package for a long-established Vietnamese cosmetic brand, Thorakao with a more minimal look, but remains retro and nostalgic vibes following the brand image and values.
