Zumba Project Brief
CAMPAIGN 2024
Overview + Brand Strategy:
We are launching the FW2024. Is a huge collection, lots of Neons, lots of layers and outerwear. The collection has a lot of prints, embroidery, and nice matching sets. It has a fun preppy Zumba vibe.
Overall theme for FW2023:
WE ARE INVITING OUR COMMUNITY ON A TRANSFORMATIVE JOURNEY TO TAKE CONTROL OF THEIR DESTINY BY CELEBRATING WHO THEY ARE, WHAT THEY WANT AND WHAT THEY SEEK TO BECOME. ZUMBA WEAR HAS ALWAYS PROVIDED A WAY TO EXPRESS YOURSELF THROUGH COLOR, PRINT, MESSAGING AND SILHOUETTES. FOR FW 23 WE ARE DIGGING DEEPER INTO WHAT IT MEANS TO BE FREE BY FOCUSING ON THEMES THAT REPRESENT DIFFERENT TYPES OF WAYS TO EXPRESS PERSONAL FREEDOM.
FREE TO BE HAPPY FREE TO MOVE FREE TO CREATE FREE TO TRANSFORM FREE TO BELONG
The Ask
-Create 3 emails for the launch of the campaign following the concept board:
Launch EMail
Follow up email
Email 3
- Design as many shop assets as time allows you to for the Zumba Wear Shop (banners are priority)
- Include at least 1 animated GIF in each email
THANKS FOR WATCH!!!
