Chaya has a passion for putting everyone on skates, the brand needed to reach different targets,
communicate to non-skater people and that they feel identified with the brand in the same way as a pro skater. Our mission was to raise the interest of people who don't skate and talk about skates. in a niche where the pro skaters get all the attention and the girls are a little afraid to skate or call themselves skaters, They compare themselves a lot and are always thinking if they are good enough.
So we asked ourselves a question
We are passionate about getting everyone on roller skates, but what does it take to be labeled as a skater?
Could we do more than putting skates on people, how can we welcome those who feel excluded when being asked: are you a skater?
From that thought we created the talks, " lets put on skates and talk"
a space for women to talk about skates without skating
We gather women together to talk about their fears about their hobbies and that they had all the fun on skates, but with the premise that it was not about putting on the skates and skating, but rather putting on the skates and talking, feeling comfortable in them before the fear of skating comes.
We record and document everything
It wasn't about skills, tricks or doing it right every time you put your skates on, this time we wanted to create a safe environment where everyone can talk about their fears and their passions. Give voice to those who skate, those who don't skate and those who want to start over, where everyone is part of this community, regardless of their level, performance or ability. We have gathered a diverse group of women from different backgrounds: some skate professionally, other skate for pleasure, some are beginners and others don't skate yet but would like to. They share their experiences and talk about why we let hobbies fade in our lives, the downfall of aiming for perfection and comparing ourselves with others, overcoming our fears and learning from our falls, how to not forget to enjoy skating and help those who might feel the same way as when you started and who might love skating as much as you do. Skating is a sport, a hobby, a way of expression, a lifestyle, a job and a way to unwind too. Skating can be different for each person, let's remind ourselves that there are no unique shapes or styles or ways to do it and that we can all enjoy it. Its time to put on the skates and talk Let's talk about skating and let everyone join the community. For you, what does it mean to be a skater? We have roller skates for everyone, discover our complete collection at: chayaskates.com #chayaskates #rollerskates #rollerskating #quadskating #skatetogether #letstalkaboutskating
