KECARMINE
Sanitary Pants Packaging Design & Brand Design
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The packaging design concept of disposable sanitary pants is inspired by the fusion of tradition and modernity, with the Chinese zodiac as the theme, showcasing the integration of traditional Chinese culture and contemporary life.
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一次性卫生裤的包装设计理念以传统与现代的融合为灵感，以十二生肖为主题，展现了中国传统文化与当代生活的融合。
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In the main illustration, the twelve zodiac signs blend together to form a circular composition, symbolizing the cycle and continuity of life.
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在主插图中，十二生肖混合在一起形成圆形构图，象征着生命的循环和延续。
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The warm green and sophisticated pink color scheme highlights the harmony between life and nature, imparting a gentle and comfortable feeling to the product, aligning with the emotional needs of consumers.
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温暖的绿色和精致的粉色配色凸显了生活与自然的和谐，赋予产品温柔舒适的感觉，契合消费者的情感需求。
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This design draws inspiration from the profound heritage of traditional Chinese culture, aiming to convey to consumers a sense of respect and reverence for life.
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该设计从深厚的中国传统文化底蕴中汲取灵感，旨在向消费者传达对生命的尊重和敬畏之情。
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The twelve zodiac signs symbolize different qualities and characteristics, and by blending them together, it presents a beautiful picture of diversity and coexistence.
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十二生肖象征着不同的品质和特性，它们融合在一起，呈现出一幅多元共存的美丽画卷。
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Using a flat style to depict the forms of the twelve zodiac animals is a design concept aimed at emphasizing the features and forms of the zodiac animals through simplification and geometrization, while also imparting a sense of modernity and simplicity to the overall design.
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以扁平化的风格描绘十二生肖的形态是一种设计理念，旨在通过简化和几何化来强调十二生肖的特征和形态，同时也赋予整体设计现代感和简洁感。
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In this design style, the forms of the zodiac animals are typically abstracted into basic geometric shapes and lines, removing excessive details and decorations, and highlighting their outlines and features. Such designs are not only clear and concise but also easy to recognize, conforming to modern aesthetic trends and suitable for various graphic and product design applications.
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在这种设计风格中，十二生肖的形态通常被抽象为基本的几何形状和线条，去除过多的细节和装饰，突出其轮廓和特征。 此类设计不仅清晰简洁，而且易于识别，符合现代审美潮流，适合各种图形和产品设计应用。
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Moreover, this simplification and geometrization technique enables consistent and clear representation across different scales and media, allowing the zodiac images to generate strong visual impact and recognizability in various application scenarios.
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此外，这种简化和几何化技术可以在不同尺度和介质上实现一致和清晰的表示，使生肖图像在各种应用场景中产生强烈的视觉冲击力和可识别性。
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Additionally, the combination of warm green and sophisticated pink showcases the high quality and comfort of the product, providing users with a comforting usage experience. Such a design not only promotes traditional culture but also aligns with the aesthetic preferences and demands of modern consumers, endowing the product with unique cultural significance and market appeal.
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此外，温暖的绿色与精致的粉色相结合，展现出产品的高品质与舒适感，为用户提供舒适的使用体验。 这样的设计既弘扬了传统文化，又符合现代消费者的审美喜好和需求，赋予产品独特的文化意义和市场吸引力。
