In this project, I illustrated a set of characters for Ziad Akram, a certified sports nutritionist and international coach, in multiple actions and poses to serve the purpose of this work.
The illustrations were characterized by clarity and expression of Ziad Akram's good physical fitness, with a focus on the colors blue and yellow, which are consistent with the visual identity of "ZA-FIT.".
This experience serves as a testament to my ability to translate graphics and designs in a way that serves marketing and achieves positive results in the field of social media.
Ziad Akram, contacted me to create a series of illustrations for his brand, ZA-FIT.
His goal was to obtain character-based illustrations with a sporty theme that incorporated his signature blue color. The aim was to create a visual universe representing sports and fitness enthusiasts, as well as Za-fit's nutritional and training programs.
These illustrations were intended for use on various social media platforms.
Ready?
As always, it all began with sketches!
I paid particular attention to the details of the muscles, the distinctive haircut, and the glasses to add more personality.
A selection of the illustrations
I drew a variety of movements, each expressing something different.
Note:This is just a selection of the drawings, and this project is v1, not the finished one.
Note:This is just a selection of visuals, and this project is v1, not the finished one.
This mockup presents an imaginative vision for what Instagram might look like.
