Joel Gonzalez's profile

Letterform Joinery

Exercise 02: Letterform Joinery
This project is to create a typographic mark with the positive and negative forms of two letters. To begin, I'm tasked to start with my initials and turn one initial black and the other white. Then I'm to layer one initial over the other while experimenting with scale, proportion, shape and form.
I began with tracing my initials onto some trace paper. I worked with Rockwell regular and Rockwell bold. I chose to work with the Rockwell font because I enjoy the characteristics in the upper and lowercase "J & G's". One characteristic I pointed out is how the tail on the capital "J" is longer than that of the lowercase "j". Another characteristic I love within the Rockwell font is the ears on the letter "G". The letter construction just looks very clean and professional. 
My sketches show a few variations of my ideas. I worked with both upper- and lower-case letters. I labeled my more favorite ideas with a star. The iterations with a question mark beside them made me think how practical the combination is.
So, the approach I took with this assignment was a "grid" like system. I felt it was easier to show some more variation. But it felt like I was limiting myself because of the empty letter. My major focus was to try both lower- and upper- case. 
The green colored letters were the ones from my main discovery that I enjoyed the most. All the black iterations below them were different forms where I manipulated the white initial with position and size. My orange-colored letters were my final four selections. 
I chose these four as my finals because I wanted a sense of order. I tried to make it clear that my first initial is "J" and the second is "G". I felt weird trying to make my second initial stand out more than my first. 
Letterform Joinery
Published:

Letterform Joinery

Published: