Web Design — UX/UI Design — Art Direction — 2024
Explore the exciting transformation of Sports Aventure's online platform. Discover the compelling journey behind the redesign of this Bordeaux-based outdoor gear store. Join me from inspiration to execution as I infuse adventure into every digital element, creating an immersive experience for outdoor enthusiasts everywhere.
Hope you enjoy !
The redesign of Sports Aventure's website was an exciting endeavor. As a regular customer of this store specializing in outdoor gear, particularly for trekking, I felt the need to completely rethink the online experience to capture the spirit of adventure and exploration that I found while browsing the aisles of the store. Having witnessed the positive impact that a good web experience can have on a store's brand image.
The redesign of Sports Aventure's visual identity was centered around four key elements aimed at bringing a breath of fresh air: typography, color palette, imagery, and iconography. Departing from the previous faded green, I opted for a palette inspired by nature, featuring shades of earthy khaki green and rich brown tones, evoking the essence of the outdoors. Additionally, I created a collection of simple and modern icons to enhance website usability, seamlessly guiding users through the interface. These changes culminate in a visually engaging and cohesive brand identity, reflecting Sport Aventure's dedication to innovation and accessibility in the outdoor adventure space.
The redesigned logo of Sports Aventure embodies the simplicity and power of nature, taking the form of a stylized mountain. This symbolic representation captures the spirit of adventure and exploration at the core of the brand, while aligning with the iconic logos of major outdoor brands. This new logo provides a strong and memorable visual identity, reinforcing Sport Aventure's position in the outdoor equipment market.
The UX was carefully crafted to enhance user engagement while ensuring easy access to categories and essential e-commerce features. Through the redesign, I aimed to create a more immersive and premium experience, where each interaction encourages exploration. Dynamic visuals and modern design elements capture attention while facilitating intuitive navigation, enabling users to quickly find what they need. This balanced approach enhances Sports Aventure's image as a top destination for adventure enthusiasts seeking an exceptional online experience.
This new artistic direction has been extended to physical media such as billboards, bags and loyalty cards. This extension aims to transcend the visual experience beyond the digital realm, ensuring a consistent and coherent aesthetic at all points of contact with the store. By integrating these physical elements into the redesigned visual identity, Sport Aventure fosters a consistent brand experience, reinforcing its image as the destination of choice for outdoor enthusiasts, both online and offline.
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