Australbricks – Flagship store naming/Promotional/Prize
give-away in Martin Place
give-away in Martin Place
Objective
Develop a name for Austral's new flagship store (DESIGN STUDIO) located in Sydney CBD and design promotional material and a prize give-away campaign.
Appeal to the consumer market.
Appeal to the consumer market.
Attract walk-ins with a premium prize offer that will promote drive-to-store traffic.
Be relevant, memorable, complement the Austral brand.
