• Add to Collection
  • About

    About

    This project aims at highlighting the evolution of shop signs and aims at reviving the arabic shop identities that are losing their uniqueness.
    Published:
01.01 BACKGROUND
 
Walking down in the Egyptian streets you can easily notice the huge numbers of small shops. In the past, storefronts, were all hand-lettered with brush and paint. Nowadays, these old signs are disappearing and new cheap shop signs wrecked the Egyptian streets were it ruined the streets essence and cultural identity.
A Close-up focus on an endangered art is needed. Fortunately, there is a growing trend to seek out traditional Storefronts and revive the trade.
 
01.02 OBJECTIVES
 
This research aims at highlighting the evolution of shop signs and aims at reviving the arabic shop identities that are losing their uniqueness.
 
 
01.03 STATEMENT OF OUTCOME
redefine and reshape the city’s identity through Shop front design. Another goal of this project is to inspire, help and motivate shop owners to continue in their old jobs. 
02.01 RESEARCH METHODOLOGY
 
Observation:
Photos of old shop signs
photos of new shop signs
 
Analaysis:
Comaring old V.S new
 
Interviews:
Shop Owners
Calligraphers /  sign painters
 02.02 INTERVIEWS
 
In the past, Said used to do the shop sign from 3 to for days because doing 3 shop signs per month could cover his living costs. He was passionate about sign painting. Nowadays he needs to speed up the workflow to do more shop signs to cover his living coasts.
 
- “ CAlligraphers were regularly commissioned by shop owners to write the shop signs “
- “ Many calligraphers retire because they cannot cover their expenses “
- " This profession is no more appreciated, someone could just sit on the computer and finish the store front in 15 min. with cheaper price."
SAIEED THE CALLIGRAPHER
- Exploring the old school of the art of shop signs 
03. EXPERIMENTING
 
In cooporation with the calligrapher, I experimented my my design skills on four old shops to: 
- Tell A Story  by Creating personal identity for each shop that reflects the owners’ passion and job.
- Create Shop names, Since these shops don’t have.
- Enhance the store front reviving the Egyptian streets' identity.
 
 
03.01 ANTIQUE SHOP
 
Saied Megahed saeted trading in antiques since 1950. His passion about collecting antiques was transferred to his so and grandson who are operating the business now
03.02 CARPENTER
 
Ahmed el basha is the oldest person in the place. He is respected by the other shop owners,
they call him “EL-BASHA”.
 
03.03 TAILOR
 
Kaled Adbed is an independent tailor in Zamalek. Specialising in classic bespoke tailoring. The shop is being devalued by mismatched branding that failed to represent its values, quality and personality. He learned this craft from his grandfather when he was 12 years.
 
03.04 MECHANIC
 
Farouk Hussein owner of an old mechanic workshop. The workshop "WARSHA" is loosing its customers due to the new Car servieces and technologies. Nowadays he is only depending on old car mentinance.