SOFT DRINKS BRAND IDENTITY | AI

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BRAND IDENTITY FOR VIBE SOFT DRINKS

Introducing Vibe: Your Ticket to a Flavor-Packed Adventure!

Get ready to embark on a taste sensation like no other with Vibe! Bursting with the zesty goodness of handpicked fruits and infused with nature's finest flavors, each sip is a journey to pure refreshment bliss!

Whether you're soaking up the sun on a sandy beach, chilling with pals at a backyard bash, or powering through a study session, Vibe Lemonade is your ultimate sidekick for all things fun and fabulous.

But wait, there's more! For the freelancers burning the midnight oil or hustling through a demanding workday, Vibe Lemonade is the perfect companion for those much-needed work breaks. With just one sip, you'll be transported to a world of fruity delight, refreshing your mind and reviving your creativity to tackle whatever challenges come your way.

With its sleek, stylish packaging and irresistibly tangy taste, Vibe isn't just a soft drink—it's a vibe! So grab a bottle, pop the top, and let the good times roll with Vibe by your side. Cheers to living life in full color!"

Technical Task:

Vibe soft drink

Project Overview:

Create a cohesive brand identity for Vibe soft drinks series targeting individuals aged 15 to 35, with a focus on young adults of both genders. The brand design should reflect a vibrant, modern, and energetic vibe that resonates with the target audience's lifestyle and preferences.

Deliverables:

Logo design • Color palette • Font selection • Iconography • Illustrations • Pattern design • Landing page design

Brand Identity Guidelines:

- The design should evoke feelings of freshness, vitality, and excitement, aligning with the essence of the Vibe Lemonade brand.

- Colors should be bold and vibrant, with a mix of fruity hues and complementary tones to create visual interest.

- Typography should be modern, clean, and legible, reflecting the brand's youthful and dynamic personality.

- Iconography and illustrations should be playful and engaging, incorporating elements that evoke summer vibes and leisure activities.

- The pattern design should be versatile and cohesive, suitable for application across various brand collateral.

- The landing page design should be visually appealing, user-friendly, and mobile-responsive, capturing the essence of the brand while providing essential information about Vibe Lemonade and its products.