GREENPEACE GOES TO WAR WITH NUCLEAR POWER
This Greenpeace Anti-Nuclear print campaign was conceptualised as a non commercial spec campaign for the controversial non-profit. The concept aims to show readers that nuclear energy is too risky to produce. If another melt-down or accident happened, we could poison the air, making it un-breathable. Our only way to breathe would then, be through a “can of air”, which you will see in all 3 ads. To further re-iterate how inconvenient this would be, readers are shown slices of life. Like happy hour and rush hour, and how different these would be, if the air were poisoned. To truly drive the message home, the most popular nuclear disaster sites were chosen as a setting for these concepts, e.g. Chernobyl and Fukushima. This was so that people could see how realistic nuclear accidents are and how truly disastrous nuclear energy could be. The apocalyptic colour palette also contributes to sending the message through quite clearly as does the fatalistic copy. All of these elements combine to paint a bleak picture of the future of nuclear power.
AD 1: HAPPY HOUR
AD 2: RUSH HOUR
AD 3: CAN OF AIR
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