Problem Statement:
The client sought a user-friendly website emphasizing easy navigation to showcase their portfolio and facilitate contact, with the added goal of enhancing search engine visibility for improved client acquisition.
Mission/Goal:
My objective was twofold: to streamline the client's image collection for effortless browsing, ensuring visitors can quickly locate desired content within two to three clicks, and to optimize the website's SEO to enhance its visibility in search engine results. By categorizing images into distinct sections and further organizing them by exterior, interior, and office, I aimed to maintain a clutter-free browsing experience while strategically incorporating keywords and meta tags to improve search engine rankings.
User Flow:
Initiating with a paper-based user flow, I devised an efficient solution for organizing the images while simultaneously implementing SEO strategies. This meticulous planning not only yielded a website with intuitive navigation but also ensured the incorporation of relevant keywords and meta tags, guiding users seamlessly to explore the client's work and easily reach out for inquiries, while also increasing the company's visibility in search engine results.
