OBJECTIVES
To develop a website targeted at high net-worth individuals (HNWI) that will allow Maybank to:
• Generate quality leads in the Premier and Private wealth segment
• Capitalise on modern marketing technologies like geo-targeting and content personalisation
• Position Maybank as a thought leader in the wealth segment by providing valuable, relevant content (both banking and lifestyle-related)
• Generate quality leads in the Premier and Private wealth segment
• Capitalise on modern marketing technologies like geo-targeting and content personalisation
• Position Maybank as a thought leader in the wealth segment by providing valuable, relevant content (both banking and lifestyle-related)
Maybank Premier Wealth - Profiler (Step 1)
We wanted the browsing experience to be highly personalised. From the get-go, visitors are encouraged to tell us a little bit about their interests to get more personalised content.
Maybank Premier Wealth - Profiler (Step 2)
By entering their name and email, the profiler also enabled us to generate leads for future email marketing campaigns.
Maybank Premier Wealth - Highlights (Tile View)
To boost the content value on the site, we worked with Bloomberg to utilise its syndicated content. We also approached other Maybank stakeholders (Global Banking, Maybank Kim Eng) for proprietary content they could share. The end result: Upon landing on the home/highlights page, users get to see lifestyle content relevant to their interests, as well as proprietary content designed to boost Maybank's image as a leader in the wealth segment.
Maybank Premier Wealth - Highlights (List View)
Users can toggle between the tile or list view.
Maybank Premier Wealth - Highlights (Newsfeed Filter)
Visitors can customise their content feed anytime using filters. These preferences are tracked and recorded, allowing Maybank to target users with relevant marketing content in the future.
Maybank Premier Wealth - Lifestyle
Pages are designed to look sleek, reflecting the lifestyles of our rich and famous prospects and clients.
Maybank Premier Wealth - Solutions
Featuring Maybank's wealth products and solutions.
Maybank Premier Wealth - Contact
Ways to get in touch, including a callback form to generate leads.
Maybank Premier Wealth - Lead Gen Page Takeover
Appears to users who skipped the profiler, inviting them to sign up for exclusive event invitations and financial insights.
Maybank Private Wealth - Profiler (Step 1)
Similar to the profiler used on the Maybank Premier Wealth website. Photos and descriptions were tweaked to reflect the exclusivity of this higher-end segment.
Maybank Private Wealth - Profiler (Step 2)
The user enters their name and email to get personalised content.
Maybank Private Wealth - Highlights (Personalised banner and content)
An example of personalisation on the site. The welcome banner displays the user's name, as well as articles that match the user's interests.
Maybank Private Wealth - Lifestyle
The benefits of becoming a Maybank Private Wealth client, presented using a lifestyle approach.
Maybank Private Wealth - Profiler EDM
After the user submits their name and email address, a personalised email is sent to them, summarising the benefits of becoming a Maybank Private Wealth client and encouraging them to request a callback.
