About
MixLab is case study for a new music creation platform and app that empowers musicians and creators to develop their musical ideas and craft high-quality sound mixes. It offers a range of features designed specifically for songwriting and sound mixing, providing users with tools to create, remix, and innovate in their music production process. With MixLab, users can actively engage in music creation, collaborate with others, and explore endless possibilities for their musical projects.
In creating the brand identity for MixLab, the focus was on capturing the essence of active music creation and sound mixing. The brand embodies dynamism, innovation, and creativity, reflected in its bold logo, vibrant color palette, and modern typography.
The main idea of the logo was based on the concept of braces. The braces were used as a symbol of combining all the sound tracks into a single musical composition and their simultaneous sound.
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MixLab | Brand identity
by @shpillchak
