Terra Cafe e Coffee Roaster is nestled in the heart of Lagos, Portugal. It emerges as more than just a coffee destination; it's a hotspot where Portuguese culture intertwines with the modern allure of a bustling café. Designed to cater to the sun seeking mix of digital nomads, tourists, and traveler's who find their way to the beautiful shores of the Algarve, Terra Cafe embodies the essence of the land, sea, sun, surf, and fun. And of course, amazing in-house speciality coffee.
At the core of Terra Cafe's Brand Identity lies a profound appreciation for Portugal's culture, which serves as the inspiration for every element of its design. From the blue hues of the sea to the warmth of the sun-kissed coastline, each aspect of the brand pays homage to the allure of the Algarve.
Showcasing the Terra Cafe Brand Identity, exploring how each design element contributes to an immersive coffee experience that transcends borders and captures the essence of Portugal's coastal allure.
Yvdh brand case
Terra is a Cafe e Coffee Roaster
Project completed on February 2024
Brand Design by Youri van den Hurk
Terra is a Cafe e Coffee Roaster
Project completed on February 2024
Brand Design by Youri van den Hurk
Central to Terra Cafe’s visual identity is its distinctive brandmark and character, which captures the essence of both land and sea. With a drop-shaped character reminiscent of dripping water—a nod to the café’s coastal locale and coffee preparation—the logomark integrates the Portuguese word for “earth” and made the character come alive by letting it walk the earth, reflecting the connection between the land and the ocean.
