What happen when you fuse Italian craftmanship and perfect ingredients?
Ferrero Ice Creams.
Ferrero Ice Creams.
And to illustrate this perfect combination of ingredients and the blissfull moment of consumption, celestial machines and Italian Master Da Vinci sketches were our two core concepts.
Agency: Publicis Conseil
Storyboard – The Perfect Ingredients
From the core of the ice cream (the rocher) is drawn a perfect circle atound the other ingredients to create the Ferrero Rocher Ice Creams in the style of the genius-y / alchemist-y Da Vinci.
From the core of the ice cream (the rocher) is drawn a perfect circle atound the other ingredients to create the Ferrero Rocher Ice Creams in the style of the genius-y / alchemist-y Da Vinci.
Storyboard – The Perfect Ingredients (2nd route)
This second route was evolving around the celestial machines and we used the pendulum as the fitting symbol of how the mastered collision of ingredients create the perfect ice cream.
This second route was evolving around the celestial machines and we used the pendulum as the fitting symbol of how the mastered collision of ingredients create the perfect ice cream.
Storyboard – The Perfect moment of consumption (2nd route)
Inspired by Prague astronomical clock, we wanted to illustrate how the alignment of every ingredients and core values of Ferrero Ice Creams create a perfect consumption moment.
Inspired by Prague astronomical clock, we wanted to illustrate how the alignment of every ingredients and core values of Ferrero Ice Creams create a perfect consumption moment.
Agency: Publicis Conseil
Creative Directors: Steve O'Leary
Art Director: Denis Trichet
Copywriter: Kevin Pochic
