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    Repositioning, redesigning and relaunching two of South Africa's most loved radio stations - 947 and KFM
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Following on from a successful brand repositioning and strategy project that Yellowwood completed with Primedia Broadcasting, it was agreed that a redesign was required to bring their brand assets in line with the new strategies.

Examples of our work on 947 and KFM are below:
94.7 Highveld Stereo Brand Identity Refresh

Highveld Stereo had been using this logo for more than a decade:
The new brand strategy positions 94.7 as the sound of Joburg. It's a brand that's all about the attitude and energy of Joburg - the urban centre of modern South Africa. It's an all-or-nothing city. It's a loud, youthful and dynamic city. 

We wanted to develop a symbol that is bold and graphic. A symbol with attitude:
The name was changed from "Highveld Stereo" to 947. As 947 programming manger Ravi Naidoo says, it's "short, sweet and to the point – just the way Joburgers like things."
Radio stations connect with and reflect their listeners' every day. They channel their interests and passions and tastes.The thinking was to create a sacrosanct shape in our brand identity for 947 that can be used as a window on the fast-paced, ever-changing city that Joburgers love. 
 
 
 
 
 
 
KFM Brand Identity Refresh
 
 
Below is the old KFM logo:
The brand positioning of KFM is all about living the great life. We wanted to create an indentity that celebrates all that's great about Cape Town. 

Inspired by the late afternoon sun reflecting off Table Mountain above the skyscrapers of the city, we developed a logo that incorporates that symbolism while remaining bold, simple and graphic.
To celebrate the diversity of Cape Town's people and KFM listeners, we created a system whereby the identity can be used in many colour combinations - to reflect differing personalities, times of year, and festivals going on in the city. In all the permutations below, the spirt of Cape Town is alive and celebrated.