The digital invitation and reminder that went out to the existing customers.
Invite a friend.
The main website. Featuring the weekend's programme, events and all sign-up, sharing features.
Join the newsletter mailing list.
The signage for the new store while renovations were taking place.
Three different banners on Gothenburg's trams.
A set of bookmarks was also produced to give away in the store.
The front of the store on the opening day, complete with Stormtroopers, Boba Fett and numerous other characters.
