Leah Sexton's profile

Paw's Playhouse & Café Brand Standards Guide

Leah Sexton
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ABOUT

In a collaborative project with a group of CNA business students, I was tasked with creating the visual identity for their fictional business an indoor Dog park/Café, aiming to create a consistent and memorable brand.

Key Elements: 

1. Color Palette: Carefully chose lively colors to complement the cheerful atmosphere of the venue, but kept the palate limited to create a welcoming environment for guests.

2. Font Selection: Opted for rounded and friendly fonts that convey a casual yet inviting vibe, encouraging patrons to relax and enjoy.

3. Logo Design: Developed a memorable logo blending elements of the dog park and café, serving as the "face" of the brand and ensuring easy recognition. 

All of these elements I combined into a user-friendly brand standards guide, which was laid out for printing so the business students could use it as a visual aid in their final project.

print brand identity brand guidelines visual identity Brand Design
print brand identity brand guidelines visual identity Brand Design
print brand identity brand guidelines visual identity Brand Design
print brand identity brand guidelines visual identity Brand Design
print brand identity brand guidelines visual identity Brand Design
print brand identity brand guidelines visual identity Brand Design
print brand identity brand guidelines visual identity Brand Design
print brand identity brand guidelines visual identity Brand Design
print brand identity brand guidelines visual identity Brand Design
print brand identity brand guidelines visual identity Brand Design
print brand identity brand guidelines visual identity Brand Design
Paw's Playhouse & Café Brand Standards Guide
Published:
Leah Sexton's profile

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Leah Sexton's profile
St. John's, Newfoundland and Labrador, Canada

Paw's Playhouse & Café Brand Standards Guide

Published:

Creative Fields