Good morning, Pilipinas! Madayaw, Dabaw!
Creative Direction: marcryankim & loy portraits
Model: Alysha Garcia and Iñigo Rafael del Corro
Stylist: Marc Ryan Kim
Designer: Una Urelia
HMUA: Jkarl Adaptar
Production Designers: Anne Egos Taping , Arquilian Agustin, and The Avant Oberlin
Copywriter: Arquilian Agustin
Collaboration: John Marco, Ruel Sacatani, Eric Cuevas Jayme, and Bryan's Clickbox
Studio: Concepts by Gab
The Good Morning Towel has been woven into the fabric of our nation's culture, from Luzon to Visayas to Mindanao. It follows Filipinos from many walks of life as we go off daily, representing our community's commitment to hard labor and unity.
Our project for this year's Kadayawan Festival, titled "Good Morning," is to honor the hardworking individuals who have helped the Philippines prosper by capturing the true spirit of good mornings.
The lively Kadayawan Festival celebration unites locals and tourists to celebrate the harvest and the various cultural traditions of the city while demonstrating the spirit of cooperation and gratitude among different indigenous tribes.
Step into the tapestry of celebration, where the spirit of hard work and dedication is intricately woven into the essence of every Filipino.
Bask in the Colors of Abundance, Vibrance of Diversity, and Festival of Festivals, Happy 38th Kadayawan Festival!
