Council of Fashion Designers of America
The CFDA Foundation, Inc. is a separate, not-for-profit organization to mobilizes the membership to raise funds for charitable causes.
The ‘Council of Fashion Designers of America’ tasked the branding team at ‘Combo NYC’ with designing a graphic language to release an upcoming capsule project for the 2017 Graduate Showcase.
Ask: Identify the design treatments that are being used in the same and similar industries
Insight: Brands within this industry simplify their graphic language to shift the consumers attention to the work featured on their page
Result: Developing a comprehensive presentation for the client to be taken along the journey of the design process and to inform the designers working on this project. Attention was brought to existing typography, color pallets, photography styles
Role: Competitive Research
