EN/US:
With its first edition in 2015, the VMC Meeting aims to share successful international experiences in the Building Materials Retail sector and also provide an innovative perspective on the segment, assisting both retailers and manufacturers in coming together to become increasingly competitive and successful in Retail.
With its first edition in 2015, the VMC Meeting aims to share successful international experiences in the Building Materials Retail sector and also provide an innovative perspective on the segment, assisting both retailers and manufacturers in coming together to become increasingly competitive and successful in Retail.
This year, we had the Women's Forum sharing the same panels, and the challenge was to bring an identity that resonates with both brands and explores the impact of artificial intelligence, creating a disruptive visual experience for the event's audience.
PT/BR:
Com sua primeira edição em 2015, o Encontro VMC tem como objetivo compartilhar experiências internacionais de sucesso no Varejo de Material de Construção e também possibilitar um olhar inovador sobre o segmento, auxiliando tanto varejistas como fabricantes a se unirem e serem cada vez mais competitivos e terem sucesso no Varejo.
Para esse ano, tivemos o Fórum Mulheres compartilhando os mesmo painéis, e o desafio era trazer uma identidade que conversasse com as duas marcas, e que explorasse o impacto da inteligência artificial, criando uma experiência visual disruptiva para o público do evento.
Client: Encontro VMC + Fórum Mulheres | Agency: WE | Year: 2024
