"Win From Within" - The Gatorade tagline was hardly comprehended in Spanish. It was hardly to pronounce in Spanish and we needed to use it as the campaign was running along with the United States. The idea was to record some interviews of highly known mexican athletes about their inspiration and then they were asked to give their own translation of "Win from Within". This interviews were part of a strategy of communication placed on Facebook in order to make "Win from Within" understandable for mexican consumer.
"Win from Within" for me is to leave myself in a fight. My effort, my guts, my sacrifice... Is to have faith in yourself.
Oscar Valdez - Boxing
"Win from Within" is to compete with all your heart. With all your soul. Is to compete with the ambition to win.
Juan René Serrano - Archery
"Win from Within" is the hunger of being the best... Is to make your dream the nightmare of your rival.
Fernanda González - Swimmer
As the cars have gasoline, humans are driven by motivation and passion. Luck is something you get everymorning at 7 am while training.
Don Chepo - Canelo's trainer.
Client: Gatorade
Product: Institutional - Global Campaign Adaptation
Creative Director: Rodrigo Huerta/Carmen Gómez
Art Director: Rodrigo Huerta
Copywriter: Carmen Gómez
