After doing extensive research into the branding of existing fragrances, I wrote myself a brief to design an identity for a luxury aftershave brand. The design and name came from the Rook piece in chess, a game historically associated with noble culture and sometimes dubbed the ‘Kings Game’. This sense of luxury is also conveyed in the gold materials with sunset coastal scene rendered in the 3D software Blender. The slogan ‘Make your move’ is a  double entendre for Chess and displaying romantic interest.