The Kyiv Academic Puppet Theatre is the oldest puppet theatre in Kyiv, Ukraine. Its performances are enjoyed by viewers of all ages, not just children. The theatre was seeking help with rebranding its logo and creating a new identity while still preserving some elements from its previous identity.
The basis was the idea called "KAPT for everyone". The circle, which replaces the "hand" of the letter K, symbolizes a circle of people — from children to adults, as the door of the theatre is open to everybody.
The main typefont for typing is e-Ukraine. This font is modern and inclusive. There is also alternative version of this font called e-Ukraine Head, which is used in the logotype.
“More colors — more possibilities.” There are 8 main colors and 8 secondary colors in the scheme, which can be easily combined with each other.
“More colors — more possibilities.” There are 8 main colors and 8 secondary colors in the scheme, which can be easily combined with each other.
