Bressan/Nader Dermatologia
A new dermatology clinic settles in city center of Rio de Janeiro.
The highly competitive market in the region is stimulated by strong demand for services arising from various public circulating through the downtown.
Given this scenario, any competitive advantages are necessary. The brand creation was the starting point to attract and retain the network of customers that demand for dermatological services.
The process of Brand Identity creation, starts with the name definition: Bressan/Nader Dermatologia, representing the surname of their reputable partners.
The next step was the representative symbol creation, definition of the colors and typography , resulting in the brand logo and their applications.
Color gradient in vertical stripes gives direction of all the brand identity, transmitting sophistication, joviality and credibility.
An Identity designed for that the perception value of the clinic is a decisive factor in the key moments of choice.
We work Naming, Visual Identity and Interior Design for the clinic.
The highly competitive market in the region is stimulated by strong demand for services arising from various public circulating through the downtown.
Given this scenario, any competitive advantages are necessary. The brand creation was the starting point to attract and retain the network of customers that demand for dermatological services.
The process of Brand Identity creation, starts with the name definition: Bressan/Nader Dermatologia, representing the surname of their reputable partners.
The next step was the representative symbol creation, definition of the colors and typography , resulting in the brand logo and their applications.
Color gradient in vertical stripes gives direction of all the brand identity, transmitting sophistication, joviality and credibility.
An Identity designed for that the perception value of the clinic is a decisive factor in the key moments of choice.
We work Naming, Visual Identity and Interior Design for the clinic.
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