In this personal project, my focus of advertising Sun Magic juice, is its pureness, as it’s printed bold on its label. So that was the point, it came to my mind that it’s a good idea to show the meaning of pureness of a juice visually and directly. Then, I decided to design the process of squeezing oranges and manufacturing orange juice, and then, I started gathering  the elements: a farmer, a crate, a vintage pickup, an squeezer and an orange garden in the background. Finally it was time to photomontage :)