Wine Can Label Project ( Twocan Toucan )
The Wine Can Label Project constituted a university project assigned uniting a marketing team and design team to develop a brand through meticulous analysis of research, strategy, methodology, and structure. The project encompassed several phases ranging from an in-depth examination of user-aspirations to the strategic planning and layout of the can designs.
In my capacity within this project, I assumed the leadership role in the design team. Through adept communication with both the marketing team and design teams, we successfully navigated through each phase, leveraging the contributions of all team members.
This presentation serves to showcase my individual task outcomes including research, methodology, and sketches as well as other pertinent considerations, culminating in the final outcomes achieved by the entire group. Additionally, a document will be provided for access to the comprehensive 31-page presentation detailing the group's entire process. Your feedback and inquiries are highly appreciated. Thank you.
~ Nick King
