Project: GENOME SELECT™ COMMERCIAL LAUNCH
Client: Sime Darby Plantation Seeds & Agricultural Services Sdn Bhd
Overview: Entrusted as the Creative Designer, I led the visual strategy for the GENOME SELECT™ launch. The mission was to create a compelling brand identity, design impactful collateral, and produce an engaging video montage that showcases the project's dedication to agricultural innovation and sustainability.
Design Strategy:
- Developed a fresh, vibrant visual identity that encapsulates growth and innovation.
- Designed a suite of collateral including brochures, digital assets, and merchandise, all echoing the project's sustainable ethos.
- Produced a video montage that captures the essence and ambitions of GENOME SELECT™, combining narrative depth with visually engaging content.
Outcome: A cohesive and visually striking launch campaign that effectively communicates the GENOME SELECT™ vision of revolutionizing agriculture with sustainability at its core.
